Now Hiring - Sales and Marketing Director in Montgomery, AL

Sales and Marketing Director

Sylvan Learning

Montgomery, AL

GENERAL SUMMARY

The Director is responsible for managing the overall customer experience, sales, and local marketing strategies of the Center to achieve performance goals and grow the Center. The Director is also responsible for managing the day-to-day Center operations to ensure a consistent, quality educational experience for Sylvan customers while managing costs. He/she ensures that policies and procedures are executed according to Sylvan standards. The Director recruits, trains, and manages Center staff and serves as the principle point of contact for the Franchisee.

ESSENTIAL JOB FUNCTIONS

Maximizes student enrollments
Executes best marketing practices to increase buzz and awareness of Sylvan Learning in your region, including building social media sites and creating posts on a consistent basis to stay active with and increase the social media following, and possibly do some podcasts
Delivers platinum level service to ensure parents and kids not only keep coming back, but also find themselves talking about Sylvan to their friends and even strangers
Oversees consultations and conferences with parents alongside your educational staff
Ensures timely and high quality personal customer service response to all calls and walk-in inquiries;
Ensures calls get answered during business hours
Manages the day-to-day operation of the Center
Meets sales and expense financial targets
Monitors and tracks Center performance, Profit and Loss controls, revenues, expenses, and fee collection;
Recommends and implements interventions to improve performance
Selects, develops, motivates, and monitors Center staff; Conducts regular performance reviews
Reviews all corporate communication and ensures communications flow to the Center’s staff
Supports Director of Education with ensuring good instructional management
Confers with customers at each stage of the customer lifecycle; Directs the sales and service process throughout the customer lifecycle to keep customers enrolled
Promotes financing options that meet the customer’s needs and manages the application/closing process
Manages marketing and sales activities to drive new enrollments
Establishes and maintains collaborative relationships with teachers, educational specialists and other school administrators and parent/teacher organizations
Conducts school visits to establish and maintain relationships with school personnel for partnership and marketing purposes
Ensures the professional appearance of the Center according to Sylvan standards
Ensures adherence to established Sylvan operating standards with particular attention to student safety and well-being

KNOWLEDGE REQUIRED

Four year degree required
Two to three years of sales experience
Experience using Microsoft Office and other standard business applications used by the Center, including current social media tools
Experience using Microsoft Word and other standard business applications used by the Center
Knowledge of general office equipment such as copiers, printers, and office phones
Experience using social media (Facebook, Twitter, Instagram, Tiktok, etc.) preferred
Familiarity with instructional technology and tablet computers preferred

SKILLS AND ABILITIES REQUIRED

Strong customer service, interpersonal, and communication skills; Outgoing people-oriented approach preferred
Proven ability to effectively use customer service and consultative sales skills to establish and build relationships
Proven sales skills with a strong sense of urgency
Proven ability to supervise, coach, and develop Center staff
Strong presentation skills for small group opportunities
Ability to track and interpret business metrics and financial statements
Strong analytical and problem solving skills
Strong word processing, data entry, and other administrative skills
Strong organizational skills; Proven ability to manage multiple tasks and be flexible
Proven ability to communicate effectively in writing; Ability to proofread and edit copy
Ability to work collaboratively; Strong team player
Ability to work a flexible schedule, including evenings and weekends

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be a complete list of all job responsibilities or skills, knowledge and abilities required.

Job Type: Full-time

Pay: $35,000.00 - $42,000.00 per year

Schedule:

• Monday to Friday
• Weekend availability

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Montgomery, AL 36106: Reliably commute or planning to relocate before starting work (Required)

Experience:

• sales and marketing: 3 years (Required)

Security clearance:

• Confidential (Required)

Work Location: One location